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Twitter’s Vine service launched only three months ago, but already users have shared over 100,000 videos on the new video-streaming platform.
Though some of these videos are posted by individual users, many are also posted by startups and businesses trying to figure out if Vine is a good way to start reaching an even wider audience. Some videos companies have already posted involve sneak peeks and new products as well as office scenes from behind large, often secretive companies. So far, these six second videos are successful in intriguing a number of audience members.
But there are other ways to use Vine as well that may prove to be more effective than you might think as the app grows and expands.
Showcasing a New Product
So far, this tactic has been common in Vine videos, especially since videos often show a perspective of a product that no other medium can. For example, Doggyloot, a canine deal site that offers products on a daily basis for low prices, often posts Vine videos of all of the products they have to sell, but they show them in action. Though the CEO says engagement hasn’t gone up very much since they started using the app, the videos are attracting some attention Facebook and Twitter, and the company has started to gain followers on Vine as well.
Education
Is your product revolutionary, but you’re not sure if people are going to intuitively be able to use it? Use Vine to teach them. Many businesses are showing users on Vine how to use a particular aspect of their website or own app that many don’t use and that the company thinks would come in handy. Vine is an easy way to demo a service that may otherwise not be getting the attention it deserves.
Though there are many ways to engage users, using one more venue won’t hurt. Besides, if Vine gets as big as YouTube and Google anticipate it will, hopping on the boat early and getting your name out there first will likely benefit your company more than you might anticipate.
