Speaking at different trade shows is an excellent way to expose your business to new audiences and new faces. You can share your expertise and, in the process, spread the idea that you are an expert and know exactly how to do your job.

If you go to any conference website, you’ll often see a “call for submissions.” There’s no reason you shouldn’t be signing up for these slots if you can afford them, even if public speaking is difficult for you. Having a track record of at least showing up and sharing your experience is very important, and you need evidence of those engagements when potential clients begin to research your company online. Honestly, you need to get yourself in pictures, on video, and in people’s minds to make a difference.

So why aren’t you posting videos of yourself speaking at these conferences? Where are the pictures? What’s your hold up?

The first thing you need to ask the conference organizer is if you can bring your own people to photograph and video tape. It’s always better to ask permission in these situations because it’s possible to blow everything you worked so hard for if you choose to do something that insults or discourages the organizers of your conference.

A videographer shouldn’t cost you more than a few hundred dollars, and it’s money well spent. They can and will capture the essence of what you’re doing and who you are, and they’ll do it organically through actual speeches and talks that you’re giving a real audience. Motion generates energy, and if you have the right energy, a simple video can convert lookers into buyers.

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